Dr. Scholl’s To Enter Designer Shoe Market
August 22, 2011 | In: Information
The New York Times has reported that Dr Scholl's, better known to consumers as a leading foot care brand, has started an advertising campaign under Dr Scholl's Shoes, which is their shoes division, to promote a new line of 80 designer shoe designs for both men and women. The new line will include designer shoes, boots, sneakers as well as an updated version of the Original Exercise Sandal.
Dr. Scholl's is licensed in the US by Brown Shoe Company, under Merck Consumer Care, and according to their marketing research, Dr Scholl's is familiar to people mostly for their Original Exercise Sandal, but not many were aware that Dr Scholl's creates other type of shoes. Hence in order to cater directly to customers, they are planning to open retail stores in San Marcos in Texas, Tampa in Florida and Las Vegas by October that will help them to increase their sales for designer shoes.
The new campaign to advertise Dr Scholl's Shoes includes a new website with all their product infor,mation , shoes to buy direct, and also a Facebook page.